Tokens 4 Teens

Tokens 4 Teens is a transportation program through the Janesville School District that provides bus tokens and gas gift cards to low-income families so they are able to get to and from school and school-related activities. Our team agreed that we wanted to work on a project that benefited youth. We conducted a search to determine what the needs were in Rock County and contacted the Homeless Liaison through the School District of Janesville for some ideas. She mentioned that developing a marketing plan for the Tokens 4 Teens program would be beneficial as a way to receive more donations. As a group we decided we would create a logo, brochure, and website to expand the brand of the program. We presented to the Janesville School Board and the City Council our accomplishments with the program. In addition, we created 12 Facebook posts that the School District of Janesville Facebook’s Administrator may copy and paste throughout the year as a way to increase donations to the program. In rebranding of the Tokens 4 Teens program, as well as increasing awareness about the challenges low-income families face in regards to transportation, we hope the program will receive many donations from the community for years to come.